In 2017 we started to cooperate with Decathlon – a brand buzzing with energy. We conduct both integrated image and sales campaigns. Many of our actions combine digital and social media with activities within the store space. We also run employer branding projects.
Decathlon is one of the largest chains of sports stores in Poland. There are already 59 stores in our country, and over a thousand around the world.
Our cooperation with Decathlon began with a campaign promoting the action “Permanent Price Drop”, which was carried out under the slogan “For the love of sports”.
Initially, we used the communication platform “Pleasure is the only rule”. Its essence was the idea that sport can be enjoyed regardless of the level of advancement, skills or ambition. Our projects stressed that it is not important how well we ski, but if we are having fun.
Successful projects have resulted in a gradual increase in the scope of work – from regular digital activities, through the creation of content for social media, to comprehensive campaigns.
Currently, we are preparing new campaigns within the new platform “Good at sports”. In the new materials Decathlon is presented not only as a seller, but also as a manufacturer of quality equipment.
Decathlon employees are sports enthusiasts who know what sportsmen and women need. We also love sport, so we perfectly understand the target group, which we reach with real insights and speak the same language.
Tasks for Decathlon include communication challenges in various areas of sporting activity. While implementing the Crown of Polish Climbs project we had the opportunity to enter the world of climbers. As part of the pioneering campaign, we created a list of the most important climbing routes in Poland for them.
When working with Decathlon we strongly engage our customers! In the Decatesters campaign we recruited ambassadors for the Kalenji brand. The huge interest and hundreds of applications caused the mechanism to be adapted to the needs of other brands.
We also have the opportunity to be responsible for communication in the stores. When the Decathlon store in Magnolia Park was rebuilt, we designed new signs and POS.
The basic space in which we operate for the brand is digital. However, sometimes we also design OOH materials. We prepare them as part of integrated campaigns and sometimes with individual media in mind.
Working for Decathlon is not only about communicating with consumers. We also carry out employer branding campaigns, both at the level of recruitment and internal.
Our tasks also include the production of banners. We design them, animate them, and in some cases adapt them to the needs of individual stores.
We carry out orders from the e-commerce department, creating graphic materials optimized for the online store and sales mailings.
This is a sports blog of the Decathlon brand, for which we regularly design new graphics.
Our portfolio also includes dynamic films. Thanks to the access to Decathlon’s global database of visual materials, we can rely on the highest quality recordings, which we edit and enrich with impressive animations.
Dedicated websites are often at the heart of our campaigns. We regularly create mock-ups, design and code the next landing page.
When cooperating with influencers we select artists who effectively help the brand in achieving its goals. Regardless of the budget, we are able to offer an interesting activation and reliable content that will reach a significant range.
When Decathlon introduced the new application, we prepared a campaign promoting it. We worked on both external and internal communication.